Hindustan Unilever Limited’s iconic coffee brand, Bru, is betting big on the relaunch of Bru Gold with an all-new campaign featuring the stunning Sara Ali Khan and Aditya Roy Kapur. The film captures the charm of young, playful love between the protagonists as they get lost in the rich flavour of Bru Gold.
Bru Gold coffee, a freeze-dried blend, is a format of the future. It is crafted with select beans, carefully roasted and crystallized to lock in its signature aroma and flavour. Packaged in an attractive, leaf-shaped jar, it looks as delightful on the shelf as it tastes in the cup.
“Bru Gold is our freeze-dried offering that represents a superlative coffee experience, one that is sure to appeal to coffee connoisseurs. This ad celebrates the superior taste of Bru Gold in a fun and playful way that is uniquely Bru,” said Sankara Narayanan, Category Head, Coffee.
The new TVC opens with Sara teasing Aditya, saying, “Gold Edition hai, naya hai kya?” – instantly setting the tone for their playful banter. From witty exchanges to lingering glances, their effortless chemistry mirrors the joy of sharing a perfect cup of coffee. Quirky wordplay like “Shantastic” and “Kamalicious” adds a youthful twist, ensuring the film leaves behind a memorable flavour.
“The new TVC beautifully showcases how Bru Gold’s rich flavour sparks special connections between loved ones. More than just an ad, it celebrates the magic of coffee as a catalyst for connection—those micro-moments of smiles, jokes, and pauses that create unforgettable memories,” said Ishpreet Singh, Vice President, Beverages India, Hindustan Unilever Limited.
The film will be rolled out across television and digital platforms. Bru Gold is now available nationwide across leading e-commerce sites and retail outlets.
Link to the TVC: https://www.youtube.com/watch?v=TCs46IPYhS0
