A first-of-its-kind branding initiative gaining traction in metro markets
Bengaluru | 12 August 2025 – ‘Bangur’ as the Master Brand of Shree Cement Ltd., one of India’s leading cement producers, has introduced ‘branded safety nets at construction sites’, a pioneering on-ground visibility initiative in Delhi. This marks a breakthrough in outdoor branding for the building materials industry.
Delhi presents unique advertising challenges with stringent Municipal Corporation of Delhi (MCD) restrictions limiting traditional formats like hoardings and wall wraps. In response, the company has developed an inventive solution: custom-designed safety nets with Bangur product branding to meet construction safety standards, which also serve as high-impact branding surfaces.
Replacing the conventional green nets, these visually striking white nets feature bold branding for Bangur Cement’s premium products, Roofon and Magna. The pilot phase in Delhi covered approximately 9,900 sq. ft., using 90×10 ft. custom-fabricated rolls. The initiative has created a standout brand presence at construction sites spaces typically overlooked for high-visibility branding.
Speaking on the initiative Mr. Shailesh Ambastha, President Sales Shree Cement said, “In markets like Delhi, where traditional visibility is constrained, we saw an opportunity with this innovative step. These branded safety nets ensure site safety while turning everyday construction zones into powerful brand ambassadors. It’s a smart, impactful solution that reflects Shree Cement’s on-ground innovation and market responsiveness.”
This first-of-its-kind campaign is tailored to engage channel partners, individual home builders (IHBs), contractors, technocrats, and influencer communities, especially in metro cities where conventional advertising spaces are scarce.
Following successful rollouts in Delhi and earlier in West Bengal, the initiative is now being evaluated for expansion across other key markets in India.
