In a strategic move to amplify culturally rooted stories and foster indigenous content creation, the Publications Division of the Ministry of Information & Broadcasting has launched a new Chhota Bheem comic series at Bharat Mandapam, New Delhi. This initiative aligns with the Government of India’s broader vision to strengthen Indian content across books, animation, films, and digital platforms. The event featured an engaging discussion on the creative journey of Chhota Bheem, one of India’s most cherished children’s characters, whose stories continue to resonate across generations. Bhupendra Kainthola, Principal Director General of the Publications Division, emphasized the importance of storytelling rooted in Indian traditions and languages to build a culturally confident and grounded new generation.