Digital video: https://www.youtube.com/watch?v=Bm3f7Y4xMSM
Bengaluru, 20th December, 2024: In an exciting move to blend the world of food and entertainment, Chinese Wok, one of India’s leading Quick Service Restaurant chains specializing in Desi Chinese cuisine, has partnered with the much-anticipated Bollywood film Baby John, produced by Atlee and starring Bollywood superstar Varun Dhawan, in an exciting move that fuses food with entertainment.
The collaboration leverages Varun Dhawan’s star power and the growing buzz around Baby John to create a unique synergy between Chinese Wok’s vibrant and bold Desi Chinese flavours and the magic of cinema. The partnership is designed to engage both movie enthusiasts and food lovers, further strengthening the brand’s presence across the country.
“We are excited to team up with Baby John and Varun Dhawan for a campaign that combines the magic of cinema with the vibrant flavours of Chinese Wok. This partnership underscores our dedication to crafting unique experiences that connect deeply with our audience, combining two universal passions—food and entertainment.” said Aayush Madhusudan Agrawal, Founder of Chinese Wok.
The campaign amplifies the excitement of Baby John through co-branded high-impact activations across various channels, including metro branding, bus shelters, and in-theatre advertisements. These touchpoints ensure maximum visibility in public spaces and cinema halls, creating a prevalent and immersive brand presence that aligns with the excitement around the film, driving engagement and awareness.
