Digital Marketing

The strategies of digital marketing changes very rapidly with the change in customer behavior: Amlan Das, Streamlyn Academy

1. Future of digital marketing in India

Mr. Amlan Das, Group Head, Streamlyn Academy of Digital MarketingDigital marketing in India is gradually becoming the conventional method of marketing. With a considerably increasing number of internet users in India and more number of Indians being actively associated with the social media sites each day, business houses in India are focusing more on digital advertisements rather than the traditional manual print media.

According to the Octane research report on Digital India 2017, social media marketing tops the list of marketing activities being planned for 2017 by Indian o

rganizations followed closely by email marketing and search marketing. About 19% of marketing budget versus 12% as in 2016 was allocated to Online Marketing activities by India Marketers. 48% India Marketers plan to increase more than 10% of their budget in Digital Marketing Activities for 2017. Website Development has seen a surge in popularity by 14% among India Marketers from 2016.

The above statistics itself is an indication that digital marketing is in a very rapid growth phase in India. Its estimated that by 2020, 24% of the marketing budget will be allocated to online and digital marketing activities by the business houses in India.

2. Digital Marketing as a career option

High scope of employment: The strategies of digital marketing changes very rapidly with the change in customer behavior. SEO and Adwords are not the only means to do digital marketing today. Facebook, Twitter and Instagram has all released Live Video offerings. ‘Expiring social content’ is also expected to get the digital marketing through social media reach new heights in 2017-18. Monetization of Display, Video and In-App ads using SSP, DSP and RTBs are techniques of high impact advertising. These changes in the marketing practices increases the career opportunities for freshers and professionals in digital marketing by multiple folds. With India at the top of digital marketing trends, the scope of employment in this field is one of the highest as on date.A candidate after successfully learning the techniques of digital marketing can get employed in various roles in the advertisement industry namely, Analytics Manager, Email Marketing Manager, PPC search Manager, Chief digital officer and so on.

Professions in demand: Digital marketing involves a rigorous post analysis of data. Analytics today is no more a buzz word. Although google analytics is the most potential and common application used by most of the organizations, Quantcast and Nielsen’s comprehensive and innovative online measurement methodologies analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz and more to provide a 360-degree view of how consumers engage with online media. Analytics today, is also a part and parcel of digital marketing. With the growth of digital marketing trends in India, certification in Google analytics along with Google Adwords, DoubleClick AdExchange and DoubleClick Bid Manager certifications are the professions in demand.

Career as a freelancer: Interestingly, a digital marketer today need not always depend on employers and organizations for their bread & butter. In this smart age, there are various ways for a digital marketer to make money online. YouTube, Fiverr, Blogging, Amazon FBA are some of the key applications which can be used to earn money online. Moreover, small organizations and even some big companies too, tend to outsource their digital marketing campaigns. As a digital marketer, he/she can even work independently with these projects as a freelancer.

3. How the job market is booming and how brands are putting more focus on digital marketing than ever before?

About 19% of marketing budget in 2017 versus 12% as in 2016 was allocated to Online Marketing activities by India Marketers. 48% India Marketers plan to increase more than 10% of their budget in Digital Marketing Activities for 2017. Website Development has seen a surge in popularity by 14% among India Marketers from 2016.Its estimated that by 2020, 24% of the marketing budget will be allocated to online and digital marketing activities by the business houses in India. Hence, brands are putting more focus on digital marketing than ever before.

As a result of the above fact, the Indian job market is in huge demand of digitally skilled marketing people. According to experts at McKenley Marketing Partners, Digital marketers will be in high demand in 2017 and short of supply.There has been a gradual shift from the manual man-made methods to automated methods in the last couple of years and that’s how the demand of digital marketers in organizations, big or small, is gradually moving at its peak.

4. What is the package for a fresher who completes this course?

After completing the digital marketing course from Streamlyn Academy, a fresher can earn a minimum annual package of INR 3,50,000.

5. What kind companies that hire digital marketing professionals?

Digital marketers are hired by all categories of companies. It has changed the marketing mix for organization across different sectors. FMCG, Travel & Tourism, Healthcare and others are all focusing on digital marketing to reach to their target audience. However, the highest demand of digital marketers is in the e-commerce organizations like Amazon, Flipkart, Myntra etc. In India, many companies today are outsourcing their digital marketing jobs to external agencies. The top digital marketing agencies are also hiring digital marketers in huge numbers.

Solar Power

Agra-based school goes all- solar after reeling under power crisis

Agra-based St. Peters School faced the problem of frequent power outages. They used diesel generators which were only a temporary solution to the problem as it led to burgeoning power bills. Finally, it was a group of students that found a solution to the problem: to embrace solar energy.

Su-Kam then took up the responsibility to install a solar inverter in the school. Today, the system generates approximately 20 to 25 units of electricity every day subject to the weather conditions and runs the total of 2.5 KW load of the school that includes 20 fans and 20 tube lights. The system is able to power the appliances fully during the day and all through the night by battery backup.

Supreme Court

SC tells TN govt to use NEET as only basis for admissions to medical colleges

The Supreme Court has told the Tamil Nadu government to use the National Eligibility cum Entrance Test (NEET) as the only basis for admissions to medical colleges in the state. 

A bench, headed by Justice Dipak Misra, yesterday directed the state government to start counselling for admissions for MBBS and BDS seats based on the NEET merit list and complete the process by the 4th of next month. The court's direction came after the Centre told the bench that it was not in favour of the recent ordinance passed by Tamil Nadu to exempt it from NEET this year.

IIT Entrance Exam Online

IIT entrance exam JEE advanced to go completely online from 2018

The Joint Entrance Examination (JEE) for the prestigious Indian Institute of Technology (IIT) will go completely online from 2018. The Joint Admission Board (JAB), which is the policy-making body on IIT admissions, took the decision at a meeting in Chennai yesterday. In a statement, IIT-Madras Director and JAB Chairman Prof Bhaskar Ramamurthi said it has been decided that the JEE Advanced will be conducted in online mode from 2018 onwards. 

Union Human Resource Development Ministry had earlier introduced the option of taking the JEE-Mains online. The JEE-Mains is the entrance examination for admission to engineering courses offered across the country and a qualifying exam for JEE-Advanced which is required for admission to the prestigious IITs and NITs.

20 World Class Universities

Government to make 20 universities world class: PM Modi

Prime Minister Narendra Modi has said that his government plans to invest one thousand crore rupees to transform 20 universities into world class educational institutions. In his Independence Day address at the Red Fort, Modi said the Centre has taken an important step to grant the universities freedom from restrictions to make them world class universities. 

He said that the government will not interfere in their functioning. The Prime Minister said he is confident that the education institutions of the country will certainly come forward and make it a success. Modi added that the government had set up six IITs, seven new IIMs and eight new IIITs over the last three years.